Hotjar is a behavior analytics tool that helps businesses understand user interactions on their websites through heatmaps, session recordings, and feedback surveys.

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Key features

• Heatmaps: Visualize where users click, move, and scroll on your website.

• Session recordings: Watch real-time recordings of user sessions to understand their journey.

• Surveys and Feedback: Collect user feedback directly on your site with customizable surveys.

• Funnel and Form analysis: Identify drop-offs and optimize conversion paths with detailed analysis.

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Location

Worldwide

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Products and services

• Behavior Analytics Suite: Comprehensive tools for understanding user behavior.

• Feedback Tools: On-site surveys and feedback widgets to capture user insights.

• User Testing: Session recordings and heatmaps to test and improve site usability.

• Conversion Rate Optimization: Tools and insights to optimize website conversions.

• Incoming Feedback: Real-time feedback tool that allows users to leave specific comments on any page element.

• User Interviews: Hotjar enables conducting user interviews directly through the platform for deeper insights.

• Surveys Targeting: Advanced targeting options for directing surveys to specific user segments based on their behavior or characteristics.

• API Integrations: Hotjar integrates with other tools and platforms via its API, allowing for combined data collection and analysis with other systems.

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Type

B2B Services